Nick Maley recruited to drive strategic partnerships and sponsorship forward
Sexting is on the increase with a quarter of 13- to 18-year-olds that took part in a recent Child Line survey saying they had sent an image or video of themselves to someone on social media; and 60% say they had been asked for a sexual image or video of themselves.
Having searched for a suitable App to educate her children about online dangers like cyber-bulling, sexting, identity theft and grooming in late 2013 and found nothing; Hampshire mum Stella James set about developing Gooseberry Planet, the engaging App designed to help 4-16 year olds to learn how to stay safe online through digital gaming. Now to help raise awareness and promote the App, Stella has just appointed Nick Maley to the post of Vice President of Commercial Ops where his main focus will be developing strategic partnerships and sponsorship models with national & International partners.
Nick has almost 20 years’ experience within the commercial environment of sports, radio and out of home media and first worked with Stella over 10 years ago, turning around non-profitable radio stations. A former Managing Director of HEART Radio, Nick has also had senior roles at MAGIC 105.4 Radio in London and most recently was the European Head of Revenue for The Times of India. He had been assisting Gooseberry Planet in an advisory capacity but now joins the board and becomes a full time director of the company.
Commenting on his appointment Nick said: “I’m delighted to be working with Stella again, particularly in such an important, challenging and rewarding area where I can help make her vision a reality. I too am passionate about keeping children safe online having two young daughters, so I know the risks they face. Online safety is a real issue and a huge challenge that hasn’t been properly addressed until now. International brands need to step-up and play their part in delivering a safer online environment and I look forward to making that difference by raising awareness and helping achieve secure online activity for kids globally.”
Gooseberry Planet is now going down a storm with kids, parents and teachers alike. The engaging budget suite of Apps for PCs, tablets and smartphones, inform 4‑16 year olds about online dangers and teaches them to recognise the risks and so keep themselves safe. Available for download in four instructive and interactive tiers; it also includes a parent app about how best to develop discussions and guide their child about remaining safe online and a teachers app that helps track progress and identify individuals that may be more at risk. Additional versions are currently in development, which will expand the age span from five through to 18+ to ensure the total spectrum is catered for.
Stella James added: “Having Nick working full time for Gooseberry Planet means that we can engage with and gain support with key corporates who in turn will enable us to distribute these important messages much wider. Many parents and carers are still not in tune with the current dangers, how people are exploiting software or how to best protect family and friends. Our focus is to provide them with the knowledge they need to help educate their children about how to keep themselves safe online and be responsible ‘cyber’ parents.”